How we started :)

How we started :)

We started 2019 with the idea to create an environment where everyone is included and can be part of it.
Something people can identify themselves with and get inspired.
Either through colors, silhouettes, prints or the raw meaning behind the brand.


We started 2019 with the idea to create an environment where everyone is included and can be part of it.
Something people can identify themselves with and get inspired.
Either through colors, silhouettes, prints or the raw meaning behind the brand.


To create something we are missing in the markets.
To create something you like to show off.
To create something you identify with.



It’s a brand which lives from the people surrounding each one of us everyday. Cause everyone has a story to tell even the most quiet ones. Stories you wouldn’t expect. Stories of failure, success, sadness and happinesses. For us it’s not about our products. It’s the people who make the brand.

It has become our medium to communicate what we feel, what we think. how we see the world. how we go through this fast and every day changing environment.

Something the young get inspired with. inspired to go through the god and the bad days. to get to a place where you belong and always wanted to be.

It is really just about giving the ones who need it the small push, the creative edge to go through what ever life throws at you. with the goal to get what you always wanted.

To create something we are missing in the markets.
To create something you like to show off.
To create something you identify with.



It’s a brand which lives from the people surrounding each one of us everyday. Cause everyone has a story to tell even the most quiet ones. Stories you wouldn’t expect. Stories of failure, success, sadness and happinesses. For us it’s not about our products. It’s the people who make the brand.

It has become our medium to communicate what we feel, what we think. how we see the world. how we go through this fast and every day changing environment.

Something the young get inspired with. inspired to go through the god and the bad days. to get to a place where you belong and always wanted to be.

It is really just about giving the ones who need it the small push, the creative edge to go through what ever life throws at you. with the goal to get what you always wanted.